Friday, August 06, 2010


Apparently, to MV Agusta itself!  Or at least, to Claudio Castiglioni and whatever group of backers feels brave enough to take on the debts of that august Italian marque.  Below is the press release from H-D; also note, Buell is still included in the list of companies under the H-D umbrella - perhaps there is hope that America's sportbike will return.
                                    (Anke-Eve Goldmann on her MV 750S, ca.1974)


MILWAUKEE, Aug. 6, 2010 -- Harley-Davidson, Inc. (NYSE: HOG) has concluded
the sale of its subsidiary, MV Agusta, to Claudio Castiglioni and his wholly
owned holding company, MV Agusta Motor Holding, S.r.l., effective today.

Castiglioni is the former owner of the Italian motorcycle maker and has
served as MV Agusta's chairman since 2008, when Harley-Davidson acquired the
In October 2009, Harley-Davidson announced its intention to sell MV Agusta
as part of a new corporate strategy to focus resources on the
Harley-Davidson brand. Since then, Harley-Davidson has held discussions with
various potential MV Agusta buyers.
                       (Tarquinio Provini in the pits with his dohc 250cc MV racer, ca. 1965)

"MV Agusta is a proud brand and we wish Mr. Castiglioni and the company's
employees well," said Harley-Davidson President and Chief Executive Officer
Keith Wandell. "Our decision to divest MV Agusta reflects our strategy to
focus our efforts and our investment on the Harley-Davidson brand, as we
believe this provides an optimal path to long-term growth."

Company Background
Harley-Davidson, Inc. is the parent company for the group of companies doing
business as Harley-Davidson Motor Company (HDMC), Harley-Davidson Financial
Services (HDFS) and Buell Motorcycle Company (Buell).


pipsqeek said...

That is interesting that Buell is still considered doing business with HD. Perhaps something is in the works.

Anonymous said...

I think it's just HD honoring Buell parts and service now they're closed down.

Anonymous said...

I would like to thank you for your blog, it must be quite a great endeavor. I have spent many an hour perusing the pages, and on them I have seen images of magnificent machines, which I would probably not cross paths with in the flesh. Your diligence is commendable. Best regards,
Chris the Rigger.

Anonymous said...

Or they just haven't found a buyer yet.