Saturday, May 18, 2013

DOMIRACER UNDER THE HAMMER

The massive warehouse of long-time British and European motorcycle/spares/memorabilia dealer DomiRacer (also known as Accessory Mart until a few years ago) is coming up for auction.  Business founder Bob Schanz, a former editor of Cycle magazine, died in 2003, and his wife Reba continued to run the business for a further 10 years.  Its certainly difficult to fill the shoes of such an outsize personality, and if you ever did business with Bob, you know what I mean.  In the 1990s, Bob tracked me down as the owner of a particular Brough Superior 11-50, as he had the original sidecar for that machine, as noted in the Works Records; he convinced me I 'needed' to buy the chair, as it 'belonged' to my bike, even though I didn't want it - now that's salesmanship!  Due to advancing age of Reba Schanz, the family has decided to simply sell the business after 40 years in the trade.   The entire inventory plus the real estate it sits on (a 30,000 sq' warehouse) is for sale - retail value of the parts alone is $12M.
There is a liquidation of the spares and motorcycles going on NOW until May 31st - with a minimum spares lot order of ~$500.  Click here for the auction site.
Among the many motorcycles on offer is what looks like a Matchless G12CSR
For everything Unsold at the spares liquidation, there will be an auction June 11th of large lots of spares/bikes/ephemera.  For more information go to Cincinnati Industrial Auctioneers website (here).

12 comments:

Anonymous said...

Shit, I better go buy a lotto ticket.

Dave Smith

Anonymous said...

If only I had a few spare mil...

Leon Stanley

Anonymous said...

Damn...that's my favorite place to get parts, I hope whoever ends up owning it keeps it going as it is.

Jack Greenham

The Vintagent said...

I have stacks of their old, comprehensive catalogs, which were very thorough in using factory part #s etc. I loved the instructions on the cover, which were basically - 'keep this catalog for future reference, it is never out of date'.

An institution, but even institutions are subject to the frailties of old age, when they're a family business.

I hope the business can continue, but that seems a tall order.

Keurig Mikuru said...

If I recall correctly, I think that originally Accessory Mart was the retail business and DomiRacer was the wholesale side. It is my sincere desire that DomiRacer remain in business as an separate entity. I have purchased parts for my BSA M20 and BSA A10 from Accessory Mart/DomiRacer for over 30 years. I looked forward to the occasional catalog and sales flyer with included classic poster. Here is hoping that I will receive a future sales flyer.

Toadeus Maximus said...

Leno should buy it and keep it running as is.

Anonymous said...

Jay Leno should buy it! Jay Leno! Jay Leno! Jay Leno has the money, and hey- he likes old motorcycles, right? Gee, who knew? I'm sick and tired of always seeing Jay leno mentioned as a buyer for any rare and expensive car or motorcycle that suddenly becomes publicly available. DomiRacer? Yeah right- he'd buy a retail parts business located on Ohio, just because he like old bikes and has millions of dollars. Enough.

The Vintagent said...

Yeah, I've been pals with one of Jay's mechanics for years, and visit regularly. Jay doesn't buy top-dollar bikes or old businesses; most of the Broughs etc currently in his collection were there when I first visited him ca.1990...nowadays people give him bikes!

I remember that first visit, as fellow Brough owners he asked my advice on photographs of a bike being sold out of Argentina as a 'Brough', but it clearly wasn't. Neither of us knew what it was at the time, but I ended up buying it 10 years later...it was Super Kim!

Anonymous said...

This date is incorrect. The correct auction date is June 11th at 9AM. You can see the auction date and time from the company doing the auction:
http://www.cia-auction.com/pages/content/upcoming_auctions.html

All items are currently being liquidated and there is an order form on this site here:
http://www.liquidassetpartners.com/currentliquidations/domiracer.html

jonathan white said...

I've spent a few years there too including purchasing about half the inventory over 37 years from 1970-2007. I'm afraid all will be handled by Liquid Assets services, the auctioneer

Bruce Cooper said...

My memories of time with Domiracer and Bob Schanz are underscored by Jonathan White at the counter assisting both Bob and myself while "shopping" for replacement parts for Broughs. Have often wondered what happened to Jonathan and how he is doing. Bob used to write me occasionally. He and Reba graciously took me and my wife into their home and wined and dined us most marvelously. Sadly, they were never the same after one of their sons took his life. I have only the very fondest and wonderful memories of the Schanz family, Domiracer, and Jonathan White. A very big part of me has died. All the very very best to you, Jonathan.

Anonymous said...

Does any one know what happened to the majority of the parts?
They were the only ones who had many spares for German bikes and I would like to find out where they are now.
Cheers,
JV, Australia