|Kenji Ekuan, industrial designer, and head of GK Design Group|
|Perhaps the GK Design Group's most famous design for Yamaha; the VMax|
|Ubiquitous: no higher accolade for a man's work|
|The GK Dynamics design for the Bullet Train|
I recommend reading the book if you're a student of design, or would like to explore how differently the Japanese designers in Kenji Ekuan's firm thought about and discussed their work - it's a fascinating glimpse into a wide-open mind and industrial design philosophy, and I doubt any such discussion was ever held at Harley-Davidson or BMW! And I reckon few industrial designers working for major corporations have publicly acknowledged the debt of modern design to DADAist artist Marcel Duchamp. It's remarkable stuff.
|Atsushi Ishiyama, author of the remarkable 'Man-Machine-Soul-Energy: Spirit of Yamaha Motorcycle Design'|
"When I first came into contact with the motorcycle as an object to be designed, my first impression was that it is extremely sexy, even considered in terms of pure shape, the single cylinder engine is truly phallic...the part where the engine connects to the frame is thick, giving it the very shape of a sex symbol. The muffler also has the unique glow of metal, making it look just like internal organs. The tank has a richly feminine curve, and the metal frame bites tightly into the engine like a whip. I am certain the the designers did not have this aspect in mind, but it is quite a shock to anybody who suddenly comes into contact with it for the first time. The mechanical parts of the engine, the suspension...as well as all other structural parts give the impression of a sexual analogy. The first time I saw one, I felt like I had come into contact with a very abnormal world.
|Marcel Duchamps' 'Nude Descending a Staircase No.2'|
|Marcel Duchamps' 'The Bride Stripped Bare by her Bachelors, Even'|
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